The rise of digital platforms has significantly enhanced marketing accountability and efficacy. In the pre-digital era, validating the impact of advertising, such as the halo effect from television or impressions… Continue reading Mastering Marketing ROI: How to Escape the Budget Black Hole
The problem: For women entrepreneurs, the #1 structural barrier is attracting investment. If you’ve been paying attention, the recent $350Million investment to Adam Neumann, a white male founder, well networked… Continue reading Defying Investment Odds and VC Bias for Underestimated Female Founders
We see it time and again. One of the last things companies invest in when they’re starting their company is marketing. The developer is hired before the marketer. The product… Continue reading Every Startup – At Every Stage – Needs a Marketing Strategy
There is a wealth of information on the web. Most buyers now self-educate through online research before making a purchase and control most of the decision-making process leading up to… Continue reading Optimize Your Website for Lead Generation
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