The rise of digital platforms has significantly enhanced marketing accountability and efficacy. In the pre-digital era, validating the impact of advertising, such as the halo effect from television or impressions… Continue reading Mastering Marketing ROI: How to Escape the Budget Black Hole
We see it time and again. One of the last things companies invest in when they’re starting their company is marketing. The developer is hired before the marketer. The product… Continue reading Every Startup – At Every Stage – Needs a Marketing Strategy
Marketing is a key way to raise awareness for your startup. But for most people, running a business while managing your company’s marketing can be difficult. That’s why a majority… Continue reading 3 questions startups should ask about their digital marketing
By Noor Abdel-Raziq, Altitude Accelerator Communications Intern By now you should have read my previous blog post, 3 Reasons Startups Should Be On Facebook, and if you haven’t then you… Continue reading 3 Reasons Startups Should Be On Twitter
By Noor Abdel-Raziq, Altitude Accelerator Communications Intern “1 out of every 3 professionals on the planet is on LinkedIn,” says Jason Miller, LinkedIn’s content marketing manager. With that crazy quote,… Continue reading 3 Reasons Why Startups Should Be On LinkedIn
By Noor Abdel-Raziq, Altitude Accelerator Communications Intern If you’re a startup asking yourself whether you should be building your startup’s presence on Facebook or not, then you have come to… Continue reading 3 Reasons Why Startups Should Be On Facebook
By Noor Abdel-Raziq, Altitude Accelerator Communications Intern Back in the day, when social media was first introduced, businesses didn’t think it was an important tool to use, but that’s no… Continue reading 5 Social Media Tips for Startups
By Wladimir Hinz, Altitude Accelerator Tech Blogger Much has been written about the imminent demise of traditional media – newspaper, TV, and radio. It’s true they’re suffering, but they aren’t dead… Continue reading Traditional Media is Dead; Long Live Social Media Startups!
By Kevin Smith, Chief Story Architect at TheStoryArchitect.com I had a client last week ask me a question that I’m getting more often from clients – “should I be on Instagram?” … Continue reading Should I be on Instagram?
Social media contests are a fantastic way to start conversations about your startup, engage your followers and obtain user-generated marketing material. Contests are great for startups because they don’t require… Continue reading Social Media Contests: A Creative Marketing Tool for Startups
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