The problem: For women entrepreneurs, the #1 structural barrier is attracting investment. If you’ve been paying attention, the recent $350Million investment to Adam Neumann, a white male founder, well networked… Continue reading Defying Investment Odds and VC Bias for Underestimated Female Founders
We see it time and again. One of the last things companies invest in when they’re starting their company is marketing. The developer is hired before the marketer. The product… Continue reading Every Startup – At Every Stage – Needs a Marketing Strategy
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