Helping fashion and beauty brands  scale using data-driven and profitable email and SMS campaigns.

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Whether you’re looking for à la carte solutions or full packages, I can help you maximize your email and SMS marketing and propel your brand's potential.

email audit 

email + sms automated flows 

email + sms program strategy + management

strategic consulting + program optimization

From strategic consults to complete audits, you’re one step closer to your goals. Here’s what working with me will look like. 

The Process


The initial conversation and how I get to know you and your business better. We’ll chat about goals and align on a plan to help you achieve them. 


Focusing on flows, campaigns, segmentation and email collection, I’ll provide an in-depth analysis of the health of your program. Once you approve the plan, I’ll set up missing segments and flows and provide your team with everything they need based on my recommendations.


We’ve identified your business goals, audited your content and now it’s time to implement the new strategy! We’re ready to roll out the new plans and put them into action. 

Email Marketing and SMS Audit

I’ll take a deep dive into your current content, including campaigns, flows, segments and subscriber data and present a recommendation based on my findings. If you’re new to email marketing, we’ll get you set up with a Klaviyo account and go over an implementation plan.

Customer Journey Mapping and Automation

I’ll create a visual map that will help identify the steps your customers are taking to engage with your business. Based on consumer behaviour, I’ll put together a plan of automated flows that target your subscriber base to drive conversions. 

Strategic Consulting and Program Optimization

I’ll provide monthly insights and actionable recommendations for future campaigns based on the metrics from programs currently running. 


You’ve identified your goals but aren’t sure how to develop or implement an email strategy that works.

You have targets you want to hit but there’s no data backing them, leaving you without measurable markers. 

You know what KPI’s you want to reach but are not sure how to implement a sound marketing plan that will deliver the results. 

You see the numbers but can’t connect the dots and accurately assess if you’re gaining the ROI you expected. 

You question your email tactics and if you’re using the right content to get at your customers. 

There are a million marketers. Here's what makes me different:

By analyzing data and building engaged segments, my clients typically see a 26% increase in AOV.

By understanding, engaging and activating their consumers through an optimized customer journey, my clients have seen a 30% lift in product sales. 

By honing in on my email marketing and SMS skills, I've generated $50MM in attributable revenue. 

The Roster

 Being passionate about what I do has let me work with some amazing brands.

Aini Organics, Byte, Cougar Shoes,
Cuddle & Kind, Czar Marketing,
Dermalogica, George Richards,
Indigo, James Perse, Mack Weldon,
MarketerHire, Mastermind Toys
Milly, Mr. Big & Tall , Murad,
Noize, Pet Honesty, Roots, 
Stream Commerce, Swimco,
Tip Top Tailors  


Aini Organics
Cougar Shoes
Cuddle & Kind
Czar Marketing
George Richards
James Perse
Mack Weldon
Mastermind Toys
Mr. Big & Tall 
Pet Honesty 
Stream Commerce
Tip Top Tailors  



Incremental Purchases


Average Lift In Sales


Attributable Revenue


Average AOV Increase

“I 100% trust Sam's judgement. The strategic changes she implemented with us are already realizing STRONG RESULTS.

— Lara Alves, Director, CRM and Retention, Mack Weldon

I believe in doing great work and being nice to people

Our core values revolve around trust, respect, honesty, and excellence. With every client, we seek to build mutual trust to ensure an honest business relationship.


“Sam's creative thinking and strategies really helped push us through some pivoting projects."

I cannot say enough good things about Sam and what she was able to help us accomplish. Highly recommend her to anyone looking for a solid team member to join their team!

— Sarah Bauman, Email Marketing Manager

“Sam creates strategic, customized plans that best suit the unique needs of each of her clients.”

Sam is an email and sms expert who treats her clients extremely well. She is well-organized, always responds timely and has SO much email and SMS knowledge to share. As an industry peer, I learn something from every interaction we share and consider myself lucky when we have the opportunity to work alongside each other.

— Lena, Founder,

“Sam truly has the 'no task too small' mentality and is flexible across multiple channels and tasks."

I've had the pleasure of working with Sam over the past year and can say her knowledge, attitude, expertise, and kindness will be greatly missed! Sam isn't afraid to think outside the box on strategic initiatives, marketing channel optimization, and customer behavior segmentation. Along with her analytical and holistic thinking, Sam felt truly integrated with our team and company - immersing herself into the product, customer, and company nuances in order to help us reach our goals.

— Emily, Manager, Growth Marketing, Mack Weldon

REady to make money moves?

 If you like what you see and are ready to pull the trigger, let’s chat! You’re one step closer to putting a plan into action that’ll get you the results you deserve. 

Book a Consult

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